InVision is A real-time workspace for teams to collaborate better,
align faster, and move forward together.
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About the project
InVision was transitioning from being a designer product suite to a broader collaboration platform for any team in an organization. I was tasked to lead the team to create a visual brand identity system the would reflect the new direction and strategy of the company.
I partnered and collaborated with Steven Waring and his amazing team at Ensemble to redefine what this new visual expression would be for InVision.
The brand's visual foundation
We revised the logo, created a new focused color pallet, built a new grid and layout system, styled new art direction for photography and added a kinetic identity language all to reflect the new direction of the product and strategy of the company.
Bringing it all together
The outcome was created to express the idea of owning the art of the possible, a place you ca question, discuss, create and celebrate. Whatever it is you're doing. When we bring diversity of thought together, in true collaboration, we equal more than the sum of our parts, and unlock a higher impact.
The new visual system expresses a sense of transformation, adaptivity, and collaboration through the flexible grid, imagery, color and kinetic design system.
