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Minimalist effect in the maximalist market
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Minimalist effect in the maximalist market

In 2010, Mehmet Gözetlik affected the whole world by his project called, ‘Minimalist effect in the maximalist market’. In his project which produced by an artistic inquisitiveness, he shows that simplicity has been transformed to necessity to 21st century people that disturbed by big amount of data. 

When Starbucks changed their logo in January 2011, international publications such as adage.com, the Washington Post associated it with his project. In the end, It is exhibited in the “Reason Design Emotion" sub-theme of the Beijing International Design Triennial with many international designers including Naoto Fukasawa, Zaha Hadid, Ross Lovegrove, Marc Newson, Norman Foster and Philippe Starck. 

In 2013, 3 years after creation of this project, it has been a source of inspiration to ‘No Noise Campaign’ of Selfridges, a chain of high end department stores in UK.





Legal Disclaimer: Copyright of featured background images and photographs are the intellectual property of their respective owners. This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second, third or fourth variations are not new packaging proposals!
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Minimalist effect in the maximalist market
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Mehmet Gozetlik

Minimalist effect in the maximalist market

Antrepo's last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We Read More
20.9k
262.4k
714
Published: