![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd41c2151450481.630ca34219216.png)
Primavera:
In a place created to relax and enjoy food, Primavera a luxury restaurant located in Italy, Florence aims the give the best relaxing and high end experience.
Logo: A customizable serif that have three points: 1. serifs to shows the luxury side 2. we add an element to the letter E to show the elegant side of it 3. we deleted the serifs from the top of the letters to give a relaxing feeling to the brand.
Colors: warm color palette to enhance the quality and the freshness of the brand.
Visual Identity: we took inspiration from old cultures of Tuscany, we used marble textures, and patterns inspired from the old Tuscany post stamps.
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6df20151450481.630ca3421b251.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3817c4151450481.630ca342198b3.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8cee3151450481.630ca3421b90f.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4016a5151450481.630ca3421c5ff.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd39b2151450481.630ca3421a59b.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2aa554151450481.630ca3421df8c.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/084b30151450481.630ca3421ec73.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/22da48151450481.630ca3421cc4a.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8bbc47151450481.630ca3421d2b6.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85e15c151450481.630ca3421f949.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b2962151450481.630ca3421d911.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6dadeb151450481.630ca3421f2e0.gif)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de2bda151450481.630ca3421abf7.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/900c38151450481.630ca3421bf90.png)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/61f54b151450481.630ca3421e609.gif)
![art direction brand identity branding graphic design Italy logo menu restaurant](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c0cd3a151450481.630ca34219f2a.png)