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    Identity for Raj Singh
Raj SIngh is a civil engineer from Los Baños, Laguna.
He was onced named Employee of the Year by the University of the Philippines Los Baños, the country's premier university.
The logo is inspired by tools related to construction--a shovel and a trowel--and is a reference to his profession. I superimposed the silhouette with that of an inverted fleur-de-lis, for a touch of refinement. The negative space on the left of the logo forms an "R," and on the right, an "S," Raj's initials.
The color I chose is a dark mahogany, which is also a prized hardwood in construction. I decided on a serif type which echoes solidity and sturdiness.
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Interested in having your own personal branding? Does your company need a corporate identity? Or you just want a logo designed? Contact me: pjureyvalle@gmail.com.