Vacalin, a long-time diary brand from Argentina, was launching a retail branch and needed a proper introduction to get to the final consumer. In this way "mucho gusto", the main concept we created for the campaign, worked as a greeting and a proclamation of good taste at the same time. We were able to bring forward the long history of the brand with a humoristic approach.
(Buenos Aires, Argentina, 2012.)
VP
Radio
