Hanwha EatEco Brand identity design

Illustrator
Branding


About

A sustainable planet begins from the most straightforward but influential step: our diet. That's where EatEco comes in. EatEco is the future meat made from various vegetable protein sources for a more sustainable Earth. EatEco's solution is unique, creative, universal, and reliable. All of this makes it the standard for future food.




Introducing EatEco's Unique Mixing Craft

We have a vast protein source database, along with advanced mixing technologies. Ours is the best solution that provides meat eaters with the best taste and texture available.
EatEco is 100% environment-friendly throughout the entire production process, from research and sourcing to the final product. We add no hormones or antibiotics. Our meat is entirely made of vegetable sources while supplying more protein and the same amount of iron as beef.
EatEco is the beginning of change.




EatEco's Packaging

EatEco's packaging is entirely environment-friendly from start to finish. Brand introductions and recipes are printed inside the parcel bag so that it can be reused as a poster and recipe leaflet rather than discarded in the trash. The Wheat Beige color was chosen to reduce the printing needed in our paper packaging and material. 
Unlike other F&B brands in the market, EatEco's boxes were developed using a limited amount of color and intuitive typography instead of food photographs. This design choice significantly reduces unnecessary printing and ink while reflecting our brand philosophy.
EatEco's packaging is designed for product conservation and convenience from opening to consuming and discarding.
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EatEco Solution Certification Seal

The EatEco solution and technology are open to companies, businesses, and partners working to create a better future for people and the planet.
By using our EatEco Solution certification seal, customers can trust the product they are purchasing has the best taste and quality available.




BOUD
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Creative Directing : Jiyeon Ma
Project Manager : Youngmin Hwang
Lead Designer : Giulia Giugno
Brand Design : Youngmin Hwang, Giulia Giugno, Hatty Lee, Jaehyun Choe
3D Modeling : Chaeyoung Yoon
Photographer : Jinsu Du
CMF Manager : Sewon Kim

Clients : Hanwha Solution




Hanwha EatEco Brand identity design
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