Keep America Beautiful
Outdoor Concept Ad Campaign
Outdoor Concept Ad Campaign
Serving as an awareness campaign to encourage smokers to be conscientious of littering cigarette butts. Three images were used pointing out the negative consequences, hazard to animals, cleanup costs, and permanence. I chose to craft the imagery out of cigarette butts, giving a gritty and nasty feel to the ad. The ads are made for magazine ads as well as areas of high traffic spots, where littering is most common.
