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    Hansen Engine was preparing to bring a new kind of supercharger technology to market that had been some 35 years in development, and a totally ne… Read More
    Hansen Engine was preparing to bring a new kind of supercharger technology to market that had been some 35 years in development, and a totally new identity was created to help augment this fundamental shift in the company’s function. The new logo is reminiscent of vintage repair shop signs, giving a nod to the company’s longevity. The “H” in the center is separated to symbolize the two Hansen brothers who started the company, coming together to create new tech for engines (hence the “e” in the center). Also, at this particular angle, the mark resembles a cutaway of the company’s actual product; a supercharger system reduced to it’s basic components. This work was done at The Event Group, Incorporated. Read Less
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Hansen Engine was preparing to bring a new kind of supercharger technology to market that had been some 35 years in development, and a totally new identity was created to help augment this fundamental shift in the company’s function.
The new logo is reminiscent of vintage repair shop signs, giving a nod to the company’s longevity. The “H” in the center is separated to symbolize the two Hansen brothers who started the company, coming together to create new tech for engines (hence the “e” in the center). Also, at this particular angle, the mark resembles a cutaway of the company’s actual product; a supercharger system reduced to it’s basic components.