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Center for Neuroscience and Cell Biology, from the University of Coimbra, commissioned me to develop a visual identity for the Semana do Cérebro,… Read More
Center for Neuroscience and Cell Biology, from the University of Coimbra, commissioned me to develop a visual identity for the Semana do Cérebro, or Brain Awareness Week, in english. Read Less
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Center for Neuroscience and Cell Biology, from the University of Coimbra, commissioned me to develop a visual identity for the Semana do Cérebro, or Brain Awareness Week, in english.

If you understand portuguese, take a look at a video about this week here, http://ucv.uc.pt/ucv/podcasts/universo-uc/descobrir-os-misterios-do-cerebro
And the poster with all the events that are going to happen during this week, here.
Final Version
The Brain Awareness Week is one worth taking note, and with that in mind i designed the CNC calendar, which is an object that helps us to remind the events.
 
The colors were chosen to convey a fun, happy, but also informative character to the identity. 
 
The typography is Audimat and i think it matches well the illustration above it, specially the "E" with the curves of the brain.
 
It would also needed to show the differences between the right and left side of the brain, so i designed a couple symbols to the right side, which is the creative, the emotional side, and numbers, letters and some mathematics formulas for the rational left side.
Close up on the brain.
It was made in vectors, but i worked some parts, like the brain shape, with lead pencil and paper, using cheap printer paper and a lightbox.