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    A few years ago I re-designed the Bethany Assoc logo and although the rebrand has been a success and the company feels better positioned, I thou… Read More
    A few years ago I re-designed the Bethany Assoc logo and although the rebrand has been a success and the company feels better positioned, I thought it might be a good idea to re-look at the visual identity and see if we can freshen things up. The new proposal sees the brand mark having more rounded corners and I also suggested a more fluid look, using abstract shapes and a new vibrant colour palette. This seemed to be more inline with what they’re now trying to achieve in accessing a younger market, the word associates would also be dropped from the name and the font will be updated to a more contemporary one, currently it sounds like a law firm. The new look and updated colour now reflects a more modern brand with personality, whilst maintaining a clean, simple yet bold image. The new look will potentially be used across all communications and customer touchpoints. Read Less
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