Xiomi 12 Pro Motion Design Promo
commercial project for Xiomi India
This project was created to present new design and appearence of this phone such as rounded corners, matte Back panel, new camera and screen.
Art-Direction
To make the client aware of my workflow I divided the production into 5 main steps. First of all I analyzed the product and it's value on the market. I specified the features and main points to show in the promo. Then I created a moodboard with some visuals references so that the client invisioned how the promo is going to look like.
Stillshots
Design process
The hardest thing for me to achieve was smoothly highlighted edges of the phone. I tried different techniques of the lighting but only ACES workflow helped me.
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