Intel / New Devices Group

Art Direction, UI Design, Interaction Design, Android Production

McKee allows its wearer to stay on top of the most timely and essential updates without any interruptions to her life. It liberates her from the need to look at her phone through a lean and effortless experience.

Vision: 

A wearable that is a part of her outfit, present & intelligent, and supports glanceable & automatic use – to help her stay present, while feeling connected.

Key Values: 

Connect with others, don’t miss a beat (notifications/feeds), maximize your time, save and share moments.

My role on this project was mainly focused on the Art direction for the device UI and web experience. Intel partnered with a fashion company - meaning the company could market and brand the device under their label. I was in charge of leading the collaboration between their creative team and Intel’s creative and development teams.

Snippet from the interactive art direction process and concept directions.

Contrast and control established the design language. Below are great examples of this: 

Cool clock layout concept.