Client:
Żabka Jush - part of the Żabka group, largest convenience store chain in Poland
with 2 million customers daily
Project:
Window design for the dark shop Żabka Jush
River is the heart of the city, that's why I used it to depict the activities that take place
there. When creating a shop front window for Żabka's warehouse I found using Vistula River and Wawel castle would be the perfect way to highlight Cracow not forgetting the inclusion of the fiery dragon and the bouncing hot air balloon. This design not only concealed the contents of the warehouse but also added vibrancy,
there. When creating a shop front window for Żabka's warehouse I found using Vistula River and Wawel castle would be the perfect way to highlight Cracow not forgetting the inclusion of the fiery dragon and the bouncing hot air balloon. This design not only concealed the contents of the warehouse but also added vibrancy,
culture and color to the building.
Challenge:
My task was to incorporate bold and vibrant language of the brand on the illustration while keeping in mind the urban, old town view which can't be disturb. I have decided to prepare design with one brand color and add some pastel colors to it.
