barth Facebook Campaign
Facebook campaign for Abarth Greece | client; HEX ltd for Fiat Auto Hellas | 2011
Digital campaign for Abarth Greece.
Digital campaign for Abarth Greece.
The client wanted to boost their Abarth Facebook page reach ( www.facebook.com/Abarth.Greece ) as part of a larger launch campaign for the new Abarth car models, so they sponsored a Facebook competition featuring a number of smaller gifts and a trip to Monza Grand Prix in Italy later that year as the grand prize.
Copies on the banners read ;
" An F-16 is faster than an Abarth 500, but it won't be much help unless you live on an aircraft carrier" (1),
"Α spaceship is more technologically advanced than Abarth Punto Evo, but good luck trying to park that thing downtown Athens" (2),
"Mona Lisa is prettier than Abarth 500C, but can can you go on a beach ride with her?" (3).
