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VFSM Rebranding
VFSM Rebranding



VFSM is a type of mixed martial arts. The organization analyzed the experience of martial arts and the attributes of athletes of all ages and training levels. They found out how to unlock potential and reduce the risk of injury, improved the rules for age and weight categories and added body suits to help eliminate injuries and focus on technique and tactics. Since 2016, the Federation creates clubs, tournaments and competitions where you can express yourself and feel a sense of belonging and support from people. Nowadays the Federation is ready to change and move to the next level. The main goal is to make the sport mixed martial arts a separate sport in Russia and worldwide.​​​​​​​
The organization values traditions of fair fight, patriotic and Olympic spirit and is proud to belong to the national culture. We had to find an image, which reflects the national spirit and the essence of mixed martial arts.

Paganism and spiritualism played an important role in the Slavic culture. People created amulets, which are often endowed with the qualities of the totem animals. The new logo is a symbol of nobility and strength, agility and resilience, acrobatics and showmanship, inspired by our heritage and culture, in which two warlike snow leopards intertwined. Intricate yet clear, it is based on traditional Slavic national runic ornaments and amulets. Clear geometric shapes reflects confidence, belligerence and courage. The font emphasizes the image of Slavic crafts and runes. The result is a combination of old traditions and modern style.
VFSM Rebranding
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VFSM Rebranding

VFSM is a type of mixed martial arts. Since 2016, the Federation creates clubs, tournaments and competitions. The organization values traditions Read More
9
85
0
Published: