The Impossible Combo
Burger King
Pelé and Maradona. DC and Marvel. Burger King and McDonald's. Some things aren't supposed to be together. Or are they? Thanks to the delivery app Rappi, Burger King embraced the chaos. With the help of DAVID São Paulo, the brand was able to pull off the first ever sale of a unique combo consisting of items from Burger King and its biggest rival; only made possible through a partnership with Rappi. During the campaign, for every Whopper ordered from Rappi’s app, a courier went straight to a Burger King restaurant, picked up a Whopper, then made a stop at a McDonald's restaurant on the way, picked up a side of McDonald's fries, and placed them together as one single order: the Impossible Combo.
Sailor was responsible for the shooting on the day of the action and also for producing the Silver Lion awarded video case at Cannes 2022 in the Media category. Besides several other awards in which it was one of the highlights, it also won a silver and a gold pencil at the One Show of the same year.
Credits
Agency: David São Paulo
Client: Burger King
Year: 2022
Year: 2022
Sailor Studio
Directors (case): Luccas Oliveira, Gustavo "GGA" Almeida
Directors (film): Ian Leite
Producers: Leticia Cacace, Gabriela Varella
Photography Assistant: Raphael Mariano, Allan Lima
Project Manager: Gustavo Veloso, Luiz Alejandre "Ryan"
Motion: Rafael Matheus, Vitor Mendes, Nathalia Ali, Gustavo "GGA" Almeida, Luccas Oliveira
Editor: Luís Guilherme Chagas, Leonardo Nichida, Rouse Rafaela
Audio: A9 Audio
