Due to the fierce competition in the retail sector, it is challenging for companies to stand out. Consumers moved online originally for ease, but even now, out of the need to due to closure and lifestyle factors, the problem has only worsened. The business sector faces a data influx due to every company providing various goods (and services) to satisfy modern-day consumer demands. Focusing on information quality is one of the finest strategies to use data intelligently to create financial returns, according to Shamayun Miah.