These are some of published photography images and randomly-selected documentations behind a print series/campaign for BTPN Sinaya (a brand of priority banking in Indonesia). Launched by this early 2014, it was entitled "Money Journey", showing how a customer's fund would work for him/her by affecting and developing other people's lives as well.
During the pre-production stage, the client told us that they wanted the pictures to be pleasing, but also bringing the honesty of frugal reality in their visual manner. It was like blending good advertising sense with photojournalism approach. A litttle bit challenging at one side, but so much satisfying on the other edge.
So how it was started. If it was needed to go to a small and modest stall, we went there and put the lights on. If we have to do it on a set, we built it up. For us, this was a dazzling collaborative work between the agency, the client, and the whole image-making team at himawan/prawira.
Client : PT Bank BTPN
Brand : BTPN Sinaya
Agency : Saatchi&Saatchi Jakarta
Art Director : Eddu E. Eigven
Copywriter : Laurentius Erik
Print Producer : Fiully Santini
Production Design & Management : HIRA Jakarta
Production Partner : Prana Pramudya
Photographic Image Maker : Adi Prawira of himawan/prawira
Organic Digital Image Retoucher : Pandu Kharisma at TheGrouP