Jesus Our Supporter
Adidas
Brand activation by adidas, sponsor of Flamengo's team.
On the night of the 2019 Copa Libertadores Final, the Ogilvy Brazil and Adidas projected a Flamengo's Jersey over christ the redeemer, Brazil's Dearest landmark.. The Image sparkled everywhere on the eve of the final match, immediately becoming one of the most iconic sports images of the year. And, blessed by God, Flamengo won the championship.
Adidas - Jesus our Supporter was selected for 4 shortlists at One Show 2020 and was awarded 3 merits.
Adidas - Jesus our Supporter was selected for 4 shortlists at One Show 2020 and was awarded 3 merits.
Also it was selected in 5 shortlists at Cannes 2021 (“Brand Experience & Activation”; “Culture & Context: Breakthrough on a Budget”; “Culture & Context: Cultural Insight” and “Sports-led Brand Experience: Sports Live Experience Outdoor”). Which was awarded with 2x Bronze Lions in the categories PR and Entertainment for Sports.
Credits
Agency: Ogilvy
Client: Adidas - Flamengo
Year: 2020
Year: 2020
Sailor Studio
Directors: Luccas Oliveira and Gustavo "GGA" Almeida
Motion: Rafael Matheus, Luccas Oliveira and Gustavo "GGA" Almeida
Editor: Luís Guilherme Chagas, Luccas Oliveira
Post Production Assistant: Gustavo Leite
Project Manager: Gustavo Veloso
Audio Company: Canja Audio Culture
Audio Company: Canja Audio Culture
