Target: 21-30 year olds
Strategy: To create a beer that has it all: personality, looks, and great taste.
Insight: While the quality/taste of the beer matters, it's always more fun to have a little personality/conversation piece when drinking.
Solution: A beer fit for the connoisseur with the sass of Shakespeare.
Skills Demonstrated: Concept, Strategy, Typography, Use of colour, Aesthetics, Imagery, Simplicity
Marissa Ebanks - Art Direction, Design, Copy