This assignment was to create labels for a fictional
brewery (or winery, etc.) and create an original line of beverages.
We were allowed to use other mediums other than the traditional glass
bottle, so I decided to use extended aluminum cans. I wanted to experiment
with handlettering and the texture it can create through my designs.
I wanted each of the lettering of the beer names to take on the
tone or feeling of the stories they were based on.
I originally planned to use a handlettered version of my brewery name, but after a few tests,
my instructor and I felt text on a path would be best for the hierarchy of each label's logo.
Thank you!
Marissa Ebanks, Art Director
Objective: Create labels for a fictional brewery (or winery, etc.) and create an original line of beverages.
Target: 21-30 year olds
Strategy: To create a beer that has it all: personality, looks, and great taste.
Insight: While the quality/taste of the beer matters, it's always more fun to have a little personality/conversation piece when drinking.
Solution: A beer fit for the connoisseur with the sass of Shakespeare.
Skills Demonstrated: Concept, Strategy, Typography, Use of colour, Aesthetics, Imagery, Simplicity
Credits:
Marissa Ebanks - Art Direction, Design, Copy
Marissa Ebanks - Art Direction, Design, Copy
Results: 2015 ADDY Student Gold, Sales Promotion - Packaging
