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The goal of this project was to take a fictional product, in this case a luxury brand of dry cat food, and create a light brand, simple packaging… Read More
The goal of this project was to take a fictional product, in this case a luxury brand of dry cat food, and create a light brand, simple packaging, and a set of adverts. Inspired by luxury consumer products and high end liquor, the result is a brand that is sophisticated, products that are elegantly packaged, and advertisements that are aimed at consumers and business professionals who demand only the absolute best for their cats. Read Less
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Schwarz Top Shelf Cat Food
 
The goal of this project was to create a light brand, simple packaging, and a set of adverts for a luxury brand of dry cat food. Inspired by luxury consumer products and high end liquor, the result is a brand that is sophisticated, products that are elegantly and thoughtfully packaged, and advertisements that are aimed at consumers and business professionals who demand only the absolute best for their cat
 
Read about the devleopment process of this project here.