A collection of digital realm properties I orchestrated.
My professional role on these included:
My professional role on these included:
• Brand and marketing strategy and concept for multi-channel campaigns, including social and device media
• Designed, directed, prototyped and implemented content and collateral
• Negotiated and secured partnerships and licensing between client and respective brands (where applicable)
• Communication and coordination with client departments and third party agencies
• Presented for approvals
• Tested, directly implemented and supervised team implementation (including shoots, design and programming)
• Metrics results reported where applicable
Clients included:
• Designed, directed, prototyped and implemented content and collateral
• Negotiated and secured partnerships and licensing between client and respective brands (where applicable)
• Communication and coordination with client departments and third party agencies
• Presented for approvals
• Tested, directly implemented and supervised team implementation (including shoots, design and programming)
• Metrics results reported where applicable
Clients included:
Live Nation
Madison Myers
Guitar Hero
Slash
IDT
Net2Phone
Developed digital properties for Live Nation featuring ticketing and video streams.
Concepted, art and creative directed shoots, designed, wrote and edited all content, copy, video and design elements for Madison Myers elite staffing firm website. I supervised and coordinated with programmer.
Facilitated partnership between Slash and Guitar Hero.
Controlled successful strategy and supervised implementation of multi-layered, multi-channel campaigns via digital media, which included coordination on Mobile Digital Device and contest initiatives, resulted in 25 million units sold worldwide and earned US $2 billion at retail.
Developed and coordinated communication with internal and external departments and agencies (including Spiral Design on website) for approval, messaging strategy and synergy, launch, update and reporting.
Marketing channels included broadcast, mobile, device, kiosks, print, events, contests, breakfast cereal...
Developed new website, features and elements for new product release and social feeds for Slash.
Concepted, designed, edited, art and creative directed all shoots and content elements for promotion of upcoming new product releases by Kill The Drama, including digital property website, social media, banners, ads, press kit, merch, videos. Devised marketing, events and contests.
Concepted, designed, edited, art and creative directed all shoots and content elements for promotion of upcoming new product release by Meldrum, including digital property website, social media, banners, ads, press kit, merch, videos. Devised marketing, events and contests.
Designed and updated this website for Meldrum, flash component changed picture slideshow.
Coordinated with SCM, Art Directed and advised on three websites for JPS Homes, Kiko Loureiro and Steve Stevens.
A few banner examples I designed...
The next 15 panels were digital website properties and components I concepted, designed, implemented and supervised team implementation by programmers for IDT, Net2Phone and its various divisions. Included HMTL, CSS and Flash elements.
Flash menu featured mouse over color change on tops of cryogenic tubes with sound and title change.
Flash menu featured glowing flashing buttons with image maps for mouse over and click through commands leading to heirarchy pages.
