Ashley Victoria
Ashley had already established herself as a therapist but required a cohesive identity to compliment the delicate nature of her practice. Using branding methods to exude a sense of calm, we broke down stigma whilst conveying the professionalism of services and imbuing a sense of trust.
Ashley's community meets flowing gradients that convey complex emotions and neurodiversity, a photography free space that doesn't alienate them as potential clients, and a messaging-style typographic system that emphasises the conversational approach. Motion treatment works alongside this to portray how feelings are a fluid, ever-shifting spectrum, all the while delivering a clean identity free from distraction.
