Taffy is a concept for a pet stores chain. We used simple illustrations and contrasting colors to create a friendly and playful mood. One of the key elements was the pets most sensitive organ, the nose. We superimpose an outline on the photo of the pets. Nose is a communicative and interactive element of the brand. After all, everyone loves to poke pets at their noses.
The Taffy logo is as agile as your pets: it literally can't stand still. The color was firstly chosen relying on caramel, the "goodies for pets". And secondly, we took the hues of brown and red to get into the natural palette of animal colors.
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