sadan branding

Sadan.

Location: KSA

Requirements: Logo Design - Art Dirction - Packaging

sadan ®

Perfumes are one of the things that mostly distinguish Arabian lands specially in the middle east!
Arabs have cared about this from day one and gave it many time and loved to own it with a precise selection “not randomly!
Hence, there was a market share gap enough to hold another brand in this industry, that is where Sadan took place.

Sadan is a special perfumes brand that offers Men’s perfumes with the most of its product and also offering women’s perfumes and deodorants, but not chemical perfumes or alcholic compounds, but original natural oil, like Aod, Misk, Amber, Iris, and others ..

Sadan is offering its services in a wide range of product forms, as it’s offering oil, spray, tablets, incense, and many more ..

Moodboard.

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Some of the chellenges we had in this brand were its packaging variations, as we needed to build a system to develop a visual communication plan, and prepare the communication material for each and every product to make it fitting with the Arabic identity, feeling and the story we built for it.

Our Solution.

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As the brand is mainly targeting Arabian market and it will be existing in KSA so we needed to relate more to the Arabian lands, and Arabic identity, so we built a system of Arabic typography and selected the brown shades colors and applied a grid that is mostly are used with the Arabic visuals to better communicate with the target customers.

Brand Packaging.

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As the brand is mainly targeting Arabian market and it will be existing in KSA so we needed to relate more to the Arabian lands, and Arabic identity, so we built a system of Arabic typography and selected the brown shades colors and applied a grid that is mostly are used with the Arabic visuals to better communicate with the target customers.

In the following presentation we have the full visual system and story we built visually for the brand, Enjoy watching.