The Hollard Purpose
Illustration, Art direction
The Hollard's purpose is an integral part of everything that Hollard says and does,
it is what underpins all decisions.
it is what underpins all decisions.
Tasked with creating a purpose that the Hollard staff could truly connect with.
A typographic art piece was created to help keep all parts of the purpose top of mind.
A typographic art piece was created to help keep all parts of the purpose top of mind.
A collaboration with the very talented Annika Brandow. Through typography and illustration the purpose was brought to life.
Hollard’s purpose is to enable more people to create and secure a better future.
By achieving exceptional, sustainable and inclusive growth; by partnering to deliver the win-win-win; by treating everyone with care and dignity; by courageously pursuing a better way; and by acting as a catalyst for positive and enduring change, we will be the favourite insurer in each country in which we operate.
