Doping Creative Agency's profileAnais Gabrielyan's profileAnush Ghazaryan's profileAndranik Mantashyan's profile+2

Aragats Food (Label Design)

Multiple Owners
•
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
Concept
/Balanced flavour/

Food tastes best when its ingredients are picked and mixed properly. Even the slightest deviation can affect the final taste-both positively and negatively. And in order to reach the ultimate taste, the ingredients need to be balanced precisely. This concept of taste excellence laid the foundation for Aragats preserved foods’ packaging design.

The new tagline created for this very purpose is a reflection of the brand’s new positioning: “Balanced flavour”. To visualize it, we portrayed the ingredients as vertically balancing on one another, effectively establishing that everything in Aragats products is perfectly balanced.​​​​​​​
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
animation canned food design Food Fruit graphic design ILLUSTRATION Label Packaging Photography
Credits

Creative Director: Hovhannes Margaryan
Art Director: Anush Ghazaryan
Designer: Anais Gabrielyan
Illustrator: Anush Ghazaryan
Copywriters: Tigran Gevorgyan, Viktoria Balayan, Tigran Sirunyan
Motion Designer: Edgar Mkrtchyan
Photographer: Andranik Mantashyan
Account Manager: Diana Stepanyan

Aragats Food (Label Design)
Published:
Doping Creative Agency's profileAnais Gabrielyan's profileAnush Ghazaryan's profileAndranik Mantashyan's profile+2
Multiple Owners

Owners

Doping Creative Agency's profile
Yerevan, Armenia
Anais Gabrielyan's profile
Yerevan, Armenia
Anush Ghazaryan's profile
Yerevan, Armenia
Andranik Mantashyan's profile
Yerevan, Armenia

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Doping Creative Agency

Aragats Food (Label Design)

Food tastes best when its ingredients are picked and mixed properly, and this idea laid the foundation for Aragats’ updated positioning. It’s ref Read More

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