Nobody likes to clean, but there is a way to may it more enjoyable – even pleasant – at times. With garden-fresh scents and earth-friendly products that are tough on dirt and grime, you'll transform otherwise mundane household tasks with ease. This national campaign uses a mix of traditional print and fun, targeted pre-roll "Mess-ages" videos on Hulu to reach Mrs. Meyer's loyal brand enthusiasts. 
 

I performed overall Creative Direction, including concepting, film, design and music direction. Work completed for Hanson Dodge Creative.