Promoting the Famous Sauce as the Hottest.

Context: Everyone knows Tabasco Sauces. They compete in a market where beeing the hottest, the spiciest have a good response with the consumers.

Challenge: Create strong visuals that communicates this key aspect of the sauce.

Solution: I have proposed differents visuals to the client that work without taglines so they could be used internationally. Those visuals where unfortunately not chosen by the client.

Client: Tabasco - McIlhenny Company
Conception, art direction, photo and retouching: Nicolas baillargeon