Founded in 2011 by artist and fashion designer Manuel Albarran, Xtreme Future Couture is a production company that brings a fusion of fashion, high couture and art into the clubbing scene. They are characterised by a special aesthetics care, based on the vanguard and haute couture merged with art and cinema. So far they have worked with artists like Madonna (Superbowl 2012), Lady GaGa ("Bad Romance"), Rihanna, Black Eyed Peas, Anthony & The Johnsons and many more.
My duty was to make sure they had a strong online presence. To achieve this, I worked on a well knitted strategy that included social media actions and a responsive website that is simple enough for the user to grasp Xtreme Future Couture's essence at a glance. Search Engine Optimization was also a big priority, to ensure potential clients and partners can find them easily.
