what_ master of arts project
where_ University of Applied Sciences Potsdam, Germany
mentoring_ Prof. Dr. Frank Heidmann and Prof. Matthias Krohn
special thanks to_ Johanna Steindorf
photos_ Raphael Lucena
Sustainability in the realm of clothing consumption. Clothing carries emotion and is full of stories. How can one connect its wearing phase with these aspects, and extend its life-cycle through cooperation between users and brands as well?
How come that emotions and stories can make a garment valuable for other users as well?
My masterthesis explores our handling with our clothing and its particularities in relation to feelings, use and emotional memories.
Self consumption is clearly shown to the user in an online platform, in accordance to initiatives in the ambit of service design. The project does not expect that people should stop buying clothing, nor that the brands should disclaim its selling strategies, but rather it offers a new business model, which brings advantages for both sides.