#DONTWRECKYOURSELF
The #DontWreckYourself campaign for the Re:act Australia 2022 program 'Safer Vehicles'
challenges the attitudes young people hold towards prioritising vehicle safety when making their purchasing decisions. The bold type and memorable colour palette come together to form an approachable, clever and confident brand tone, positioning itself well within the mass of ads targeting young people.
challenges the attitudes young people hold towards prioritising vehicle safety when making their purchasing decisions. The bold type and memorable colour palette come together to form an approachable, clever and confident brand tone, positioning itself well within the mass of ads targeting young people.
Check out the work that Re:act are doing here.
(above mockups using images by oOh!media)
