Dressing The Screen Exhibition
Inspired mostly by AW14 Fashion week across the globe.
I wanted to emulate the atmosphere that surrounds the catwalk, the flashing 
cameras, VIP treatment and the notable presence of smart phones. 
 
I captured these elements through the experience of the print design, how it is seen, used, read and held.
 
posters.

Posters that can be tiled to create a large print featuring both languages of the exhibitions location, or used separately in appropriate areas, digitally or in print. In their complimentary pair they show a sequencing of film stills revealing
a little of the exhibit. 
invite. 

The invitation to the private viewing, taking on the shape and simplified actions of a personal screen (iPhone).
The content per page is minimal, the paper is smooth and the binding is at the top, encouraging the user to flick up through the pages using the same action used to swipe up and down a scrolling app. The invite doubles as a simple trailer for the exhibition, in the same way a flick book works, swiping the pages reveals a small sequence of stills of the films. The aim is simply for the user to feel the similarities between their screens and the invite, for it to feel as second nature in our hands as our devices now do.

 
exhibition catalogue
The brochure works similarly to the invite, the exhibition catalogue is a larger format resembling a tablet. Again the paper stock and the binding encourage the user to flick up the page in a swiping motion. The hope is that between the invite, catalogue and 
obviously the main feature - the films being screened, guests may be less likely to get they’re phones out. Exhibitions usually have a no camera policy, and they’re so prominent in our lives now, I wanted the print to try occupy idle hands while they engage with the films for the duration of the exhibition. 
Dressing The Screen Exhibition
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Dressing The Screen Exhibition

Dressing the Screen The Rise Of Fashion Film Exhibition
71
1,159
5
Published: