I N S U R A N C E L O G O
The specifications that were given for the project was to create a friendly logo that represented qualities of
support & strength as well as a logo that communicated that they are a proudly South African company.
The colours were chosen to exude the representation of the South African community of red, yellow, green, blue and black, inspired by the South African flag itself. The overall structure was then crafted to signify a sense of certainty and security, reminding one of a safety net or conjoined fingers.
