BOSSUWÉ BREWING CO. IDENTITY
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Visual identity for Belgium’s #1 microbrewery: Bossuwé Brewing Co.. Plus packaging for Bossuwé's first beer: Bomb-out!
Background: By the age of 20-something, oddballs Géraldine and Gaëtan tattooed Bossuwé logo on their knuckles to celebrate their founding of Bossuweé Brewery – Belgium's #1 microbrewery. Except they didn't. Well, anyhow, let's start from the beginning. The brewery has been founded in 2016 from a passion for hand-brewed beers and a winter beer series release followed.
The Case: I designed a logo keeping in mind it should be disturbing and weird, and shouldn't make too much sense either. After a few beers and tons of inspiration material we knew that it needs to contain a bomb and a monkey. That was it.
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Art direction and design Agata Smok
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Agatasmok, 2016