Are casinos making the right bet when it comes to slots?
Since slot machines generate most of the revenue in most global casinos, game managers make it their business to make slot machines happy. So how can they prevent losing customers from leaving?
A common strategy is to lower what is called a "house edge," which is an advantage of casinos, given the long-term difference between how much they paid and how much they paid. For example, if you play a slot machine with a 5% house advantage, you can play twice as long as a game with a 10% house advantage, right?
Not so, according to a new study by UNLV professors Anthony Lucas and A.K Singh, no statistical difference in turnover for individual gamblers was observed, even when the benefits of homes more than doubled.
So why do casinos leave their money on the table? The prospect of an increase in casino profits will draw attention to operators, game makers, regulators and legislators alike, but changing long-term operations and marketing tactics is a challenge for casino businesses.
"Faced with decades of solid explanations for how slot machines work, change is understandable for all of us in this business," Lucas said. "As a result, it will take time for new ideas on this topic to gain traction."
Lucas says market forces will ultimately begin the process. With the global spread of casinos and a new generation of games hitting the market, experienced gamblers are showing more interest in the nuance of their game experience, looking for better rewards for gambling 파칭코사이트인포. While change does not come easily, this trend could force some casino operators and game makers to review their understanding of how game mechanisms affect individual gamblers' experiences.
