This archive documents results of artistic research in the field of fashion design, which was carried out within 'Lisa Shahno Abstract Wear' brand over several years. Direction of the study was narrowed by the choice of visual language of elementary geometric forms. All the designed objects had one common starting point - an abstract grid divided into different numbers of squares, rectangles or triangles. Thus, the narrative of the designed pieces was freed from the pressure of utilitarian meanings associated with clothing. The detachment process, in turn, was intended to provoke a contradictory dialogue between the familiar understanding of the human body and abstract minimalistic shapes.
LOGO
Logo is based on the Cyrillic transcription of the surname SHAHNO and is a combination of five letters of the Cyrillic alphabet /ШАХНО/. These letters have been simplified to basic structures. The first two letters of the surname are combined into one module and together with the other three letters, form a square word-image block.
COLORS & FONT FAMILY
Color language of the site is achromatic: the protagonists are black, white, and gray. Despite the colorless look of the pages, purple color accents are also present and become noticeable when the cursor is hovering over text elements. The JOST font family was chosen for the project. The letterforms are closely related to basic geometric shapes and correspond to the general visual language of the layout.
SUBPAGES ARCHITECTURE
The subpages are divided into three chapters:
- SETS /SET/ which includes experimental fashion collections
- SETS /SET/ which includes experimental fashion collections
- OBJECTS /OBJ/ showcasing individual fashion items
- SPECULATIVE POP-UP STORE /THNG/ presents one of the conceptual installations dedicated to the ambiguity of words related to clothing.
All the subpages have the same layout: at the top is a large image with a photographed 3D item and its unfolded 2D construction. Below that are previews of other images from the same project, and at the very bottom is a block with a description.
