#FashionDesign #CreativeDirection #Styling #GraphicDesign
This was the first collection as part of my entrepreneurial clothing venture, With All One's Heart, for the Fall/ Winter season (2013). Besides designing, I conceptualised, styled the photo shoot and put together the digital lookbook.
With all one's heart's On Campus campaign was inspired by old-fashioned paper adverts/ posters found on walls in common and unexpected places in a city. These posters with their backdrop, coincidentally and often beautifully, came together as interesting visual stories.
The posters were made to retain the imperfections of paper and cheap-local glue, allowing each paper to crease and form air pockets. They were also made to look naturally worn-out over time. The lanes of Lado Sarai, Qutub Minar and Chattarpur farms in Delhi, do their story-telling in each image, with each wall.
In 2013, I was awarded a Grazia Young Fashion Award in the "Label Alert" category for this debut collection.