With all one's heart: On Campus Campaign

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On Campus

#ApparelDesign #CreativeDirection #Styling

This was the first collection as part of my entrepreneurial clothing venture, With All One's Heart, for the Fall/ Winter season (2013). Besides designing, I conceptualized, styled the photo shoot and put together the digital look book.

With all one's heart's On Campus campaign was inspired by old-fashioned paper adverts/ posters found on walls in common and unexpected places in a city. These posters with their backdrop, coincidentally and often beautifully, came together as interesting visual stories.

The posters were made to retain the imperfections of paper and cheap-local glue, allowing each paper to crease and form air pockets. They were also made to look naturally worn-out over time. The lanes of Lado Sarai, Qutub Minar and Chattarpur farms in Delhi, do their story-telling in each image, with each wall.

In 2013, I was awarded a Grazia Young Fashion Award in the "Label Alert" category for this debut collection.