BMW 4 SERIES Integrated Advertising Campaign, Mobile App
Branding, Concepting, Art Direction, Mobile App Design, Front-End Development
Teammate: Kayla Bryer
“She immediately caught my gaze; She was the most divine thing I had ever laid eyes on.” Much the way people look at and admire other people for their beauty and personality, we dream and lust after beautiful cars for their beauty, their curves, their quirks, and their personalities. This integrated campaign showcases the new BMW 4 series as the new figure to fall in love with. Each piece of the campaign showcases a different point of the cars ‘personality’ that is to be lusted after and desired.
The BMW speed dating application was developed to introduce a potential driver to the different 4 Series models and options availbe. In order to introduce the car in a more interactive way a personality test, or "compatabilty test", can be completed to find which model and option package you are destined to be with.