Apporetum
Brand Strategy, Brand Identity, Website Design
2022
2022
Transforming Apporetum into a leading security & access management brand with a strong culture, distinct identity, and clear vision.
We worked closely with Apporetum to understand their brand stakeholders and what sets them apart in the security and access management industry. Our deep dive resulted in a brand strategy that cultivated strong cultural and workforce alignment through defined beliefs, commitments, and vision.
Our efforts also included a brand awareness and strategy activation roadmap, and a messaging strategy wrapped within a tone of voice guideline. Our extensive strategy work fuelled the development of a refreshed brand identity and logo, inclusive of an explainer video and website design that elevated Apporetum’s brand awareness and drove their story in humanising access management.
MADE BY MUDE
Art Director/Designer: Eamon Cross
Designer: Emilie Carmona
Account Director: Shooby Kandel
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