Vori Food Supply Chain City

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3D Artist: To Binh Binh, Felicia Lee

Vori's Stakeholders

Project Requester: Brandon Hill (CEO)

Final Approver: Brandon Hill (CEO)

Support: Vivian Urata (Head of Design)

Inform: Tre Kirkman (CPO), Robert Pinkerton (CTO)

Visit website: Vori blog series

This is the biggest project we have ever done. We were involved to make the 3d visualization to educate Vori's investor audience about the nuanced and complex universe of the food supply chain. The aim is to have a few modular 3D scenes communicate various sophisticated ideas clearly and succinctly, such as stores receiving a delivery from a wholesaler.

The concept is to have a holistic view of the different parts of the food supply chain – from manufacturing, transportation, distribution, receiving to showcasing products in grocery store. Each illustration (or step in the food supply chain) needs to be able to live on its own and put together to tell a bigger story. The goal of the illustrations are to show a macro view and tell its complex story, before explaining the challenges as a whole.

Food Supply Chain City

The goal is to create a 3D city of the food supply chain based on San Francisco, to enhance their investor deck.

The idea is to tell their narrative on various scales, that to allow us to “zoom out” as the presented story. Start zoomed in on the POS, then a bit further out to a grocery aisle and store cross-section scene, then another slide that’s zoomed more out including the ports and ships, and finally, a planet view where we conclude the story saying.