St. Francis Episcopal Day School in Houston, TX invited Kelsh Wilson to assist them in creating a new admissions viewbook that would enable them to grow beyond their image and highlight the academic quality of the school, while also demonstrating its warm and welcoming nature. KWD conducted a series of interviews and focus groups to better understand the school and created a viewbook that combines warmth and energy, allowing readers to gain an understanding of the unique aspects of the school and its mission. The new viewbook creates a combination of tones—beautiful and elegant page layouts that suggest excellence, tradition, and warmth along with photographs that portray the sense of all that happens at the school. The final viewbook captures all the wonderful qualities of the school, illustrating the breadth of opportunity and the vitality of the St. Francis experience.