Delivered to LA to launch Halle Berry’s new rē•spin capsule range for Sweaty Betty, this exclusive edition of 120 luxury seeding packs were created as bespoke VIP gifting experiences for A-List celebrity influencers.

Manufactured to meet the design of Ryan Spacey and the team at Sweaty Betty, the garments were contained and displayed in a series of interlocking boxes that allowed custom combinations of up to three layers. 

The boxes were made using recycled boards which were covered and lined in Colorplan papers with the branding foil-blocked on top. The accompanying compliments slips and inlay cards were printed and blind embossed onto G.F Smith’s Takeo Pachika stock.

The completed packs were hand delivered in Tyvek outer carriers that incorporated a fold-over top which was held in place by metal buckles, in order for the length to be customised and used as a carry handle to fit the individual. Tyvek was specifically selected based on its strength, resistance to water and tactile light-weight feel. 

The bags were screen printed in one colour on all four faces and seamed with PP webbing. A full length zip down one side of the bag created an enticing reveal mechanism for the recipient. The production run of 120 was split over three different sizes. All were handmade and delivered directly to LA for the launch.

For more inspiration visit progresspackaging.co.uk