Die für das Design zugrunde liegende Frage war: “Was tut der Seele gut?”
“Lebensfreude” war die Antwort. Es entstand ein sommerlich anmutender Schriftzug, das mit Fotomotiven von Menschen in Situationen, die Lebensfreude vermitteln, kombiniert wurde.
Es wurden Plakate und ein Informationsflyer entwickelt und umgesetzt.
/ Idea development for the application for a series of lectures, called “Soul Food”, on the topic of mental health. As the issue concerns very serious and intrinsically complex issues, as it has to do with psychoses, drug addiction, suicide, etc., it was important to develop a motif which depicted a positive state of mind.
The fundamental question which influenced the design decision was “what is good for the soul?”
“Zest for life” was the answer. This served as inspiration for the development of the summer-spirited lettering, which was put into setting with photographs of people in situations, which convey the zest for life.
Additionally, posters and information flyers were developed.
Photography: benicce/ photocase.com
Kunde / Client: FETZ (Early detection center of the University Hospital Cologne)
Jahr / Year: 2010