Tori Richard
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About

About

Rebranding for Tori Richard, a family-owned Honolulu, Hawaii-based company founded in 1956. Known for their globally inspired textile prints and … Read More
Rebranding for Tori Richard, a family-owned Honolulu, Hawaii-based company founded in 1956. Known for their globally inspired textile prints and fine detailing of its men’s and women’s resort wear, a rebrand was necessary to modernize the look and tone of the company while still paying homage to its humble Honolulu roots. Done at Wall-to-Wall Studios, our involvement in the project was to provide a new logo & identity system, brand strategy and standards, conceptual merchandising, decor elements and more. The final production was carried out by the talented Tori Richard in-house design team with store interiors by the reknown Philpotts. Read Less
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Tori Richard
BRANDING
 
Tori Richard is a Honolulu, Hawai’i-based resort lifestyle company. Founded in 1956, they are known for their globally inspired textile prints and fine detailing of its men’s and women’s resort wear.

The old Tori Richard brand suffered from a dated look and a monogram that was difficult to utilize within their garments. The old brand skewed masculine in tone and colors—appropriate for their men’s resort wear that was popular since the company first started—but strongly disconnected with their new burgeoning women’s line. A rebrand was necessary to modernize the look and tone of the company in a gender-neutral way while still paying homage to its humble Honolulu roots.

The rebrand, done at Wall-to-Wall Studios, features an updated logo and identity system with contemporary typography and a new color that resonates equally well for their men’s and women’s line. The revised monogram is loosely inspired by asian seals, or chops, and is a proud stamp of craftsmanship to the garments they produce. In addition, new brand standards were created to provide guidelines for carrying out the look and feel across advertisements, merchandising, website design and decor elements.
 
 
Brand Guidelines
 
 
Collateral
 
 
Clothing Detail
 
 
Waikiki Store Interior
 
 
 
CREDITS
Client: Tori Richard
Tori Richard In-House Design Team: John Yamachika, Christina Lugo + Faith Livak
Interior Designs: Philpotts
2013
Mahalo.