Corporate Cause Campaign
for PetSmart & Meals On Wheels
My "client" is PetSmart and I built a campaign that addresses elderly people’s challenges to feed their companion animals. The designs ask PetSmart customers to donate online and at the register to support Meals on Wheels and their efforts to feed the pets. The PetSmart customers who are most likely to support this campaign are dog or cat lovers who have aging parents. They spend a reasonable amount on their pets, communicate regularly with their parents and understand the challenges of getting older. My concept is called “Rumbling Bellies” which brings attention to the issue by focusing on the pet’s needs. If elderly pet owners cannot take care of their pets, not only does the pet suffer, the support they offer each other suffers as well. The campaign includes empty plates and food bowls with the headline “Don’t let bellies rumble.”
