Doug Dean's profile

Carnegie Mellon Admissions

Carnegie Mellon Viewbook
Get Your Kilt On
CMU wanted to play up their scottish heritage with their admissions viewbook. So the entire book became a kilt, delivered on a hanger in the mail. Awarded a gold ADDY and gold award in the Educational Advertising Awards.
A viral admissions contest was developed around the overall style.
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Carnegie Mellon Admissions
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Carnegie Mellon Admissions

Admissions material for CMU

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