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    About

    Admissions material for CMU
    Published:
Carnegie Mellon Viewbook
Get Your Kilt On
CMU wanted to play up their scottish heritage with their admissions viewbook. So the entire book became a kilt, delivered on a hanger in the mail. Awarded a gold ADDY and gold award in the Educational Advertising Awards.
A viral admissions contest was developed around the overall style.
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