J.Mullin creates elevated apparel for everyday ease. The company crafts unique garments for the distinctive woman. Each piece features vintage and repurposed fabrics, professionally stitched to fit just the right size. Vibrant color combinations and flattering silhouettes give these textiles new life and often include vintage Japanese kimonos.  

Novella helped the J. Mullin Apparel develop a strong brand by updating the current brand messaging to feel more authentic and speak to the target audience. We clearly defined the brand’s position along with refreshing the visual brand to match that of the elevated style of the kimonos . To help the brand scale, our team designed product and marketing collateral, outlined areas on the website to improve along with creating an actionable social media strategy to reach more customers along the buying journey.