Kremenchuk is an industrial city in central Ukraine that stands on the banks of the Dnipro River. The official date of the foundation of Kremenchuk is considered to be 1571. 

So, this city has a lot of secrets, for sure. With the goal to increase tourists' attraction, KremenchukGaz company which distributes natural gas in Ukraine decided to create a special historical project — "The city is on fire" with the slogan — "Stories of Kremenchuk city, which need to be heard".

This logo was created for the project, displaying a landmark historical lantern for the city, also reflecting the idea of gas production in the city. 

It was necessary to create a logo that combines the idea of gas production in the city and the historical sight of Kremenchuk — something that isn't so notable, but very common and close to citizens. 

The project's symbol reflects a lantern — a thing that's everywhere in the city and it knows a lot, because it stands all day-night on the street. "Walls have ears" — and lanterns also do. To emphasize the gas production, in the center of the logo was put a client's logo (KremenchukGaz).

What is the core of the project? Stories and places. 

Our Creative Team made a research of the most interesting and impressive rumors that happened in Kremenchuk —> illustrated them, and then, created a landing page, aka city guide. Online is cool, but we decided to go further and cared about the offline concept also. We designed metallic discs with QR-codes and established them on the exact buildings that are related to certain stories. People scan the QR-code —> and read the story on the landing page. Taaa-daaa!